Site Plan

Site Description

This site will be a place where people can go to find recipes that do not have gluten in them. It will also be a place where they can learn tips and other information about gluten intolerance.

Site Name

The name of this site is www.topallergyfreerecipes.com.

Site Purpose

The main purpose of topallergyfreerecipes.com website is to have a place for food allergy sufferers (specifically gluten) to find recipes that they can cook and eat without getting sick. It is also a place to educate people about the different options they have for substituting wheat and white flour. They will learn tips on how others have dealt with their allergies as well.

Target Audience

My target audience are people who are suffering from food allergies or have children that are suffering from food allergies. This is mostly women who are health conscience out of need due to allergies or because they are concerned about their health.

Age: 20-70

Gender: Mostly Women

Tech savy: This group of people are often on the computer and frequently use social media.

Education level: High school graduate – Masters or more – I would say more of my target audience is college educated

Economics: They are mostly middle to upper class.

Persona 1

Persona:	Part time Veterinarian Assistant
Photo:
Fictional Name:	Holly Tucker
Demographics:	32 years old, Married, Mother of 3, has her associates Degree.
Situation:	Her children are her main focus in life, Loves working with animals at her part time job, Has a child that is gluten intolerant
Goals:	Her goal is to provide nutritional meals that the whole family can enjoy that are gluten free. She doesn’t want to have to cook special meals for the one child. She doesn’t want him to feel like he is different.
Quote:	"Family comes first"

Persona 2

Persona:	Works for a marketing company
Photo:
Fictional Name:	Karen Jones
Demographics:	Mother of 2, Grandmother of 2, Single, Has her Masters
Situation:	After years of stomach problems, she discovered she is gluten intolerant. She is a busy executive in her office. Adores her grandchildren
Goals:	To make quick meals because she does not have much time. Needs to be able to make lunches to take to work because eating out does not work well.
Quote:	"Life is what you make of it, you can be happy no matter what life gives you"

Persona 3

Persona:	Personal Trainer
Photo:
Fictional Name:	Rick Anderson
Demographics:	24 years old, Single, No children, Lives with his girlfriend, Has his Bachelor’s Degree
Situation:	He has no food allergies but because he is health conscious he is looking into going without different kinds of foods. He may have a client or two that has food allergies as well. He is what some consider a health nut.
Goals:	His goal is to be healthy and live to be 120.
Quote:	"It is health that is real wealth, not gold."

Scenarios

1. Holly is a 32 year old mother of three who recently discovered that her child is gluten intolerant. She wants to be able to cook meals that the whole family will enjoy, that aren’t too hard that do not have any gluten. She also does not want to have to go buy expensive ingredients.
2. Kelly is a fitness and health nut that has no food allergies but has experimented with being a vegetarian/vegan and is always looking for new ways to eat healthy. She has heard of the problems that many people have with gluten and wonders if pesticides used or preservatives have caused these problems and is thinking of avoiding gluten as a precaution.
3. Karen is a mother of two and a grandmother of 2 and after suffering for years with stomach problems discovered that she is gluten intolerant. She is a busy at work and doesn’t have a lot of time to cook. She is willing to buy some specialty ingredients and will sometimes use her time on the weekends making gluten free bread and food to take for lunches at work.
4. Trisha is a mother of 4 young kids. She is gluten intolerant and has discovered that two of her kids are as well. She makes all their own gluten free bread and plans out their meals carefully. She is always looking for new things to cook that little children will eat that are gluten free. They need to be somewhat easy because four little kids take all her time and energy.
5. Peggy is a grandma of many. Some of her grandchildren are gluten intolerant and they are coming to visit for a week. She wants to cook things that they can eat.
6. Jackie is gluten intolerant and pregnant. She is hungry all the time and also suffering from some morning sickness. She is looking for a good variety of healthy things she can eat that will be good for the baby and not make her sick.
7. Leslie loves to bake and recently discovered a gluten intolerance. She is looking for yummy things to bake that are gluten free.
8. Sandra is looking for special treats that she can bake with her kids that are gluten free. It is the holidays and all of her friends are baking special Christmas treats and she is looking for something good that won’t make them sick.
9. What do you use to substitute flour?
10. What are some tips to not eating gluten?

Asset/Content List

• Home Page: Home page that will make clear the purpose of the site, have a navigation bar that will lead the user to other pages of the website. The navigation bar will have: Gluten free recipes, tips, Information, and about me. It will have a logo with a banner at the top of the page. It will have 8 pictures of the delicious food that they can click on to find the recipe. Underneath each picture will be a short text stating what it is and something enticing about it. The pictures and text will be in two columns with a box outline around the picture and text so that the user will know what picture the text is talking about.
• All of the sub-pages will have the same logo, banner and navigation bar at the top of the page. They will also have 2 pictures like on the home page that have the box around the text and picture. These pictures will be links to those pages with those recipes.
• Sub-page layer 1 - Information: When they click on the link in the navigation bar for information on gluten intolerance they will come to this page that will be a well written article about gluten intolerance and a personal story with possible links to other articles. – Scenario 2 & 10
• Sub-page layer 1 - Tips: When they click on the link in the navigation bar for tips for living gluten free they will come to a page that has tips from other people who have suffered from the same problem. This will be like a bullet list and will have the name of the person who offered the tip next to each tip. This will have some good gluten free lunch ideas and ways to make cooking easier without having to buy expensive specialty ingredients. This will have an audio recording of someone giving tips on the use of different types of flour. – Scenario 1,3,9 & 10
• Sub-page layer 1 - Gluten Free Recipes: When they click on gluten free recipes they will come to a page that has pictures of food that represent different categories. These pictures will each have a title and the picture and title will be links to new pages. The titles will be: Bread, Snacks, Main Dish, Desserts and Easy. There will also be a recipe underneath these categories with a title, “Try our latest recipe” or something catchy. This will then have a picture of the food along with the recipe.
• Sub-page layer 2 - Bread: When the Bread in the gluten free recipe page is clicked it will come to a page with pictures of two options: Gluten Free Bread or Gluten free waffles along with pictures.
• Sub-page layer 2 - Main Dish: When the main dish page on the gluten free recipe page is clicked it will come to a page showing a recipe along with pictures and instructions Scenario 1 & 6
• Sub-page layer 2 - Desserts: When the dessert in the gluten free recipe page is clicked it will come to a page with pictures of the dessert, a list of the ingredients and directions on how to make it. This page will have a video of someone making it. - Scenario 7 & 8
• Sub-page layer 2 - Snacks: When the snack in the gluten free recipe page is clicked it will come to a page with pictures of the snack (protein balls), pictures of some of the ingredients, pictures of the steps and text of the recipe. – Scenario 4, 5 & 6
• Sub-page layer 2 - Easy: When the easy link in the gluten free recipe page is clicked it will come to a page with pictures of 4 easy main dishes with pictures of each dish being a link to the page that has the recipe for that dish. - Scenario 1,3 & 4
• All pages will have a footer

Site Map

Style Guide

Color Scheme: Tetrad (4 colors)

Primary color is green. Text will be either black or one of the darker of each color.

Example of how the colors could look on a page:

Typography:

The table shows user the color, size and font used in each of the areas of the page template.

Navigation:

Located at the top of the page under the top logo.

Responsiveness:

Laptop/desktop:

Tablet and Smart Phone: